This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. Most lists put them in an elite category that includes Apple and Coca-Cola. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among theContinueContinue reading “Learning From 100 Years of the World’s Greatest Brand”
Tag Archives: Business
Growth Hacking Experimentation
Growth Hacking is a buzzword these days. Conventional marketers often find Growth Hacking Experimentation extremely challenging. However, traditional marketers exercise Growth Hacking Experimentation in their routine activities without realizing it. For instance, they pre-test variables, carry out A/B testing, and incorporate the results of experimentation into improving the variables or products. This can be inContinueContinue reading “Growth Hacking Experimentation”
What Employers Should Know about Covid-19, Flu, and RSV
The calendar says flu season is just around the corner. The national health emergency from COVID-19 ended on May 11, 2023, but the illness is still here. And RSV (respiratory syncytial virus) is a concern at this time for certain demographics. How do these illnesses affect your business policies? Now is a good time toContinueContinue reading “What Employers Should Know about Covid-19, Flu, and RSV”
SBA Community Advantage Program Changes Expand Access and Simplify Borrowing
Small businesses are vital to the American economy, creating two-thirds of new jobs and 44% of the country’s financial activity — and their impacts extend far beyond employment. Research shows that communities with a higher proportion of small businesses have higher rates of economic growth, stronger social networks, and improved health outcomes. Yet, in economically disadvantaged and minority communities,ContinueContinue reading “SBA Community Advantage Program Changes Expand Access and Simplify Borrowing”
The Generosity Paradox: Why Corporate Giving Can Be Perilous
Like nearly every person who took a college economics class, I grew up in the Milton Friedman school of corporate thinking: A business should serve its shareholders … and that’s it. There wasn’t much room for environmental activism, community outreach, or charitable generosity. Friedman Obviously, times have changed. Business is more than making money. HOWContinueContinue reading “The Generosity Paradox: Why Corporate Giving Can Be Perilous”
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