Business – Page 35 – The Veteran-Owned Business Blog

The Generosity Paradox: Why Corporate Giving Can Be Perilous

Like nearly every person who took a college economics class, I grew up in the Milton Friedman school of corporate thinking: A business should serve its shareholders … and that’s it. There wasn’t much room for environmental activism, community outreach, or charitable generosity. Friedman Obviously, times have changed. Business is more than making money. HOWContinueContinue reading “The Generosity Paradox: Why Corporate Giving Can Be Perilous”

Tax Planning and Health Costs: Strategies for Small Business Owners

Before we dig too deep I just wanted to mention that a little while back we did an entire series on health related tax strategies on both our Blog and Small Business Tax Savings Podcast so if you want to take what we talk about today and dig deeper, you will want to check those out!ContinueContinue reading “Tax Planning and Health Costs: Strategies for Small Business Owners”

Ending the Confusion about Designations Do-Good Companies

Increasingly, you’ll hear about big companies using their profits for social good or to help the environment. Time listed the “best corporations” in 2023; the ranking included sustainability. Among these corporations were Microsoft, Apple, Alphabet (Google), Meta (Facebook), Accenture (in Ireland), Pfizer, and American Express. But you don’t have to be a giant corporation toContinueContinue reading “Ending the Confusion about Designations Do-Good Companies”

How are you dealing with time-space compression?

I came across this graph that seems to capture a feeling in our world today: The theory here is that however we perceive the rate of change today, it will be double that next year, and the perceived rate of change will be 32 times where we are today five years from now. Is thisContinueContinue reading “How are you dealing with time-space compression?”

The Importance of Personalization for Customer Experience

How would you react if you opened a marketing email addressed to “Dear shopper?” In this day and age, you’d wonder how healthy the company was to cut such sharp corners. It’s the equivalent of junk mail addressed to “resident.” Wooing today’s consumer requires personalization. Technological advances mean little on their own — it’s howContinueContinue reading “The Importance of Personalization for Customer Experience”