Ikea will team up with Roblox on a pop-up to reach Gen Alpha shoppers

Ikea’s new store is in the metaverse. The company announced Wednesday it’s piloting a limited-edition pop-up in Roblox’s “Welcome to Bloxburg” game offering players Ikea products they can use to decorate virtual homes. This is the first time that the Swedish furniture retailer has entered gaming in a meaningful way, since an earlier Roblox gameContinueContinue reading “Ikea will team up with Roblox on a pop-up to reach Gen Alpha shoppers”

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