In-N-Out is fed up with 6-7

If you’re order number 67 at In-N-Out, don’t expect to hear your number called. 

The fast food chain has reportedly removed the number from its system, after viral videos show teens responding with wild celebrations after waiting around just to hear the number called. “Imagine explaining this to someone in the future,” one commenter wrote. 

Employees confirmed the number hasn’t been used for orders for about a month, according to a report from People magazine. After order number 66, the next order jumps straight to number 68. The chain has also removed the number 69, for good measure. 

The two digits, pronounced “six, seven,” not “sixty-seven”, have also been wreaking havoc in classrooms over the past couple months. Vice President JD Vance even took to social media and called for the numbers to be banned. 

He wrote on X, “Yesterday at church the Bible readings started on page 66-67 of the missal, and my 5-year-old went absolutely nuts repeating ‘six seven’ like 10 times.” He continued, “I think we need to make this narrow exception to the First Amendment and ban these numbers forever.”

Others have adopted an “if you can’t beat ‘em, join ‘em” approach.

In November, both Wendy’s and Pizza Hut added a “67-cent Frosty deal” and “67-cent wings” to their respective menus, paying homage to the meme in the hope of enticing teens. Domino’s also launched its own promo deal, offering customers one large pizza with one topping for $6.70.

The trend has, somewhat unbelievably, reached the house floor. Utah Republican U.S. Rep. Blake Moore, while reporting the “ayes” and “nos” for a vote on a joint resolution in the U.S. House of Representatives last month, joked the results were “about 6-7” while doing the juggling hand gesture. 

“6-7” officially cemented its status as the choice for Dictionary.com‘s word of the year. “Perhaps the most defining feature of 67 is that it’s impossible to define,” wrote Dictionary.com. “It’s meaningless, ubiquitous, and nonsensical.”

For those still lost, the numbers can be traced back to a song called “Doot Doot”, released by hip-hop artist Skrilla in late 2024, in which he raps, “6-7, I just bipped right on the highway (bip, bip).” From there, a video of a boy yelling “6-7” into the camera at a basketball game went viral. 

Since then, it’s taken on a life of its own. 

source https://www.fastcompany.com/91458902/in-n-out-6-7-tiktok-viral