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1. Inadequate market research: Failing to thoroughly understand your target market’s needs, preferences, and competition can lead to offering products or services that don’t resonate with customers. Reference: Forbes – “7 Common Mistakes Small Businesses Make and How to Avoid Them” (https://www.forbes.com/sites/allbusiness/2018/12/17/avoid-common-mistakes-small-businesses/#1268f5a97aa5) 2. Poor financial management: Neglecting to monitor cash flow, failing to create aContinueContinue reading “10 Common Mistakes Small Businesses Must Avoid”

One of the biggest challenges of being a freelancer is managing your time. While an employee has to comply with the office hours set by their employer, a freelancer sets their own schedule. Although this is convenient, it also puts more responsibility on your shoulders. In this guide, we look at some tips you canContinueContinue reading “How to Manage Your Time Effectively as a Freelancer”

LGBTQ+ workers earn about 10 percent less over their lifetimes compared to straight white men — and LGBTQ+ people of color, transgender people and nonbinary people earn even less. A host of factors contribute to this, including a shortage of LGBTQ+ role models in leadership positions and fewer opportunities for sponsorship and mentorship from leadersContinueContinue reading “Ways to mitigate pay discrepancies for LGBTQ employees”

Below, venture capitalist David Sacks explains that a good hook is one of the key things he looks for when evaluating a product: “What you’re looking for here is a simple behavior that users will repeatedly engage in… The problem with designing a site that doesn’t have a hook is that it’s very difficult toContinueContinue reading “How do you create a great product hook?”