The 3.3 Rule: The Answer to a Cry for Help

A Cry for Help One ordinary day, one of my valued team members (we’ll call him Kent), walked into my office with a heavy heart and a simple yet powerful statement: “John, I can’t do it anymore. I can’t be an accountant.” This moment marked the culmination of Kent’s ongoing struggle, and it compelled meContinueContinue reading “The 3.3 Rule: The Answer to a Cry for Help”

Maximize Your Money: Unveiling Game-Changing Tax Strategies for W2 Earners

We are always talking about business owners and what tax strategies are available to them but I wanted to take a week off and talk about W2 employees. What tax strategies are available for W2 employees? One thing to note is that for the most part, all of these strategies are still available for business owners!ContinueContinue reading “Maximize Your Money: Unveiling Game-Changing Tax Strategies for W2 Earners”

Jobs-to-Be-Done (JTBD) Growth Strategy Matrix

Competing in this cutthroat environment demands unique strategies. After identifying a customer group, organizations have to decide which of them they should target and how.  There is a need to ascertain the full range of customer jobs that have to be completed (including both their underserved and over-served needs). Leadership should now consider and selectContinueContinue reading “Jobs-to-Be-Done (JTBD) Growth Strategy Matrix”

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