Tag Archives: strategy

I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. For example, there is a commercial playing during American sports events that is just SO ANNOYING. It’s a Burger King commercial like this one: Why does this bother me so much? The singer is off-key. I’m not the onlyContinueContinue reading “Is it time for you to try messy marketing?”

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. Most lists put them in an elite category that includes Apple and Coca-Cola. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among theContinueContinue reading “Learning From 100 Years of the World’s Greatest Brand”

Like nearly every person who took a college economics class, I grew up in the Milton Friedman school of corporate thinking: A business should serve its shareholders … and that’s it. There wasn’t much room for environmental activism, community outreach, or charitable generosity. Friedman Obviously, times have changed. Business is more than making money. HOWContinueContinue reading “The Generosity Paradox: Why Corporate Giving Can Be Perilous”

I came across this graph that seems to capture a feeling in our world today: The theory here is that however we perceive the rate of change today, it will be double that next year, and the perceived rate of change will be 32 times where we are today five years from now. Is thisContinueContinue reading “How are you dealing with time-space compression?”