Tag Archives: startups

More than ever before, people want to buy from, work for, and invest in companies that matter. Whether you are an entrepreneur starting a new business, or a corporate executive seeking to revitalize a mature business, the challenge is the same – to become the obvious choice within the hearts and minds of your customers,ContinueContinue reading “8 Keys To Turning Your Company Into One That Matters”

The digital age has seen the rise of many platforms, but none have had the cultural impact of Instagram. It’s the Mecca for influencers, brands, and anyone who wants to build an online presence. Yet, with millions of users, how do you get noticed and grow your brand? We’re here to help! Optimize Your ProfileContinueContinue reading “How To Get Noticed On Instagram And Grow Your Brand”

In business, the only thing that counts is results, not how hard people work or how many hours they put in. Have you noticed in your startup or around your office that some people are always at work and busy, but others seems to consistently get more done? Studies of software teams, for example, showContinueContinue reading “7 Strategies To Improve Your Thruput In Your Business”

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. They expect to be surprised and delighted as well by their pre-purchase experience and post-purchase interactions. The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ContinueContinue reading “6 Steps To Providing Exceptional Customer Experiences”

I was recently interviewed by ASBN, an online “television network” serving the small business community, about what is more important to investors, the product or the proof-of-concept you are getting around that product.  As you will learn, most investors are flexible on products, and it is more important that the “proof is in the pudding”.  IContinueContinue reading “[VIDEO] What Matters Most? Product or Proof-of-Concept?”