Every January, we’re bombarded with resolutions rooted in consumption—buy this, try that, subscribe to something new. For Gen Z, this consumer-first vision of the New Year feels outdated and hollow. Instead, Gen Z is turning to peers for a community-driven “soft start” to the year ahead. Popularized on TikTok, January resets offer a modern alternativeContinueContinue reading “Gen Z: Connection over consumption”
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