Tag Archives: marketing

Are you spending a lot of money on a marketing strategy to reach prospective customers and getting nothing, nada, crickets? It’s probably time to take a fresh look a your marketing message and write a new unique selling proposition.  You need a unique selling proposition (usp) that’s focused on solving a specific problem for yourContinueContinue reading “Write a Unique Selling Proposition”

QR codes are back big time, especially since the pandemic. They are a great “touchless” way to engage your customers, generate leads and even sell. Have you noticed these little black and white or colored boxes popping up in magazines, trade shows and in retail stores lately? They are part of a category called 2-DimensionalContinueContinue reading “How to Use QR Codes and Mobi Tags”

Are you confused between a mission statement and a manifesto? They seem like the same thing, but used in completely different ways. Aren’t they just marketing terms that sound incredibly cool? It’s complicated, but I’m going to try and make it simple. A lot of small businesses don’t take the time to create mission, vision,ContinueContinue reading “Mission Statement vs Manifesto: Which One Makes More Money”

If you’ve done a Google search on “How to repurpose content” you walked away feeling overwhelmed. You understand that you need to repurpose content, but you don’t know where to start. This is for you! When you’re done with this article, you’ll be repurposing content like a pro. What is Content Repurposing? Content repurposing isContinueContinue reading “How to Repurpose Content: 38 Ways”

When was the last time you took a fresh look at your brand and your marketing message to define your company?  It may seem like yesterday that you were struggling with identifying your ideal customer and exactly what makes your business or product or service unique, but it’s probably been longer than you realize. I’veContinueContinue reading “10 Branding Exercises to Define Your Brand Message”