Tag Archives: ideas

The calendar says flu season is just around the corner. The national health emergency from COVID-19 ended on May 11, 2023, but the illness is still here. And RSV (respiratory syncytial virus) is a concern at this time for certain demographics. How do these illnesses affect your business policies? Now is a good time toContinueContinue reading “What Employers Should Know about Covid-19, Flu, and RSV”

Increasingly, you’ll hear about big companies using their profits for social good or to help the environment. Time listed the “best corporations” in 2023; the ranking included sustainability. Among these corporations were Microsoft, Apple, Alphabet (Google), Meta (Facebook), Accenture (in Ireland), Pfizer, and American Express. But you don’t have to be a giant corporation toContinueContinue reading “Ending the Confusion about Designations Do-Good Companies”

How would you react if you opened a marketing email addressed to “Dear shopper?” In this day and age, you’d wonder how healthy the company was to cut such sharp corners. It’s the equivalent of junk mail addressed to “resident.” Wooing today’s consumer requires personalization. Technological advances mean little on their own — it’s howContinueContinue reading “The Importance of Personalization for Customer Experience”