Tag Archives: entrepreneurs

Always Collect An Email AddressThe power of collecting an email address is amazing. As I mentioned in a prior article, you can expect between 1 and 10 percent of visitors to make a purchase on their initial visit to your website (conversion rate) and between 10 and 33 percent to give you their email addressContinueContinue reading “Always Collect An Email Address”

How To Show Appreciation For Your Employees During The HolidaysHow To Show Appreciation For Your Employees During The HolidaysWhen the holiday season arrives, it is a great time for you and your employees to look back on a year of hard work and many successes. But along with this, it’s also a fantastic time toContinueContinue reading “How To Show Appreciation For Your Employees During The Holidays”

Our Startup Culture of EntitlementI feel like I’m just waiting for my ship to come in. I’m waiting for the next funding round, the perfect product-market fit, and of course that big exit. I don’t know when it’s going to happen, and it seems to be taking longer than it should. What am I missingContinueContinue reading

Visit a Competitor’s Web SiteLooking into a Looking GlassVisiting a competitor’s web site can be a very useful way of holding a mirror up to yourself to better understand and measure the effectiveness of your own brand (while taking the pulse of your position in the marketplace in relation to a company that’s out toContinueContinue reading “Visit a Competitor’s Web Site”

The Power of Social Media AdvertisingSocial media advertising is one of the most powerful tools a business can use to reach new customers. By creating social media ads, businesses can target specific demographics and create content that appeals to their target audience. As social media platforms continue to grow in popularity, social media advertising becomesContinueContinue reading “The Power of Social Media Advertising”