Want a Company That Lasts Forever? This Simple Business Strategy is the Secret to Longevity

A company built to last won’t look at mistakes as breaking points — when something isn’t working, its an opportunity to pivot. I founded my commercial real estate firm over 40 years ago and have seen tremendous disruption in my time leading it. While the coronavirus pandemic was in many ways unprecedented, our response was theContinueContinue reading “Want a Company That Lasts Forever? This Simple Business Strategy is the Secret to Longevity”

Using Statistics and Where to Find Them

Mark Twain had a lot to say about statistics. He famously said: “there are lies, damned lies, and statistics.” He also said: “facts are stubborn, but statistics are more pliable.” And he said: “data is like garbage. You’d better know what you are going to do with it before you collect it.” With those thoughtsContinueContinue reading “Using Statistics and Where to Find Them”

Jobs-to-Be-Done (JTBD) Growth Strategy Matrix

Competing in this cutthroat environment demands unique strategies. After identifying a customer group, organizations have to decide which of them they should target and how.  There is a need to ascertain the full range of customer jobs that have to be completed (including both their underserved and over-served needs). Leadership should now consider and selectContinueContinue reading “Jobs-to-Be-Done (JTBD) Growth Strategy Matrix”

The Importance of Continuous Improvement in Customer Experience for Business Success

The Importance of Continuous Improvement in Customer Experience for Business SuccessAre you interested in improving your customer experience to the next level? Then it’s time to consider continuous improvement strategies! Continuous improvement involves a company’s commitment to continue identifying ways to refine and optimize its products, services, and processes. All these steps are necessary forContinueContinue reading “The Importance of Continuous Improvement in Customer Experience for Business Success”

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