I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. For example, there is a commercial playing during American sports events that is just SO ANNOYING. It’s a Burger King commercial like this one: Why does this bother me so much? The singer is off-key. I’m not the onlyContinueContinue reading “Is it time for you to try messy marketing?”
Tag Archives: Business
Small business loans: How to get the money you need fast
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Employee Retention Credit Now: Where You Stand and What to Do
The employee retention credit (ERC), a credit created during COVID-19, ended on September 30, 2021 (December 31, 2021, for startups), but it’s still alive. How can that be? The reason: The deadline for submitting refund claims has not expired. Many employers claimed the credit, and a number of these are still pending. But there’s beenContinueContinue reading “Employee Retention Credit Now: Where You Stand and What to Do”
The Kraljic Matrix
The procurement function in most organizations deserves more attention than it gets. Most executives associated with procurement lack the competencies and perspectives required to identify gaps and effectively manage the function. This paucity of attention and capabilities is a certain path to extinction in this age of abrupt supply and demand shifts, intense competition, materialContinueContinue reading “The Kraljic Matrix”
3 Ways Customers Can Be on Your Sales Team
The definition of a customer is “one that purchases a commodity or service.” A customer is the party that generates revenue for your business. But in addition to the sales they make, there are other ways a customer can help your business…and at little or no cost to you. Here are 3 ways a customerContinueContinue reading “3 Ways Customers Can Be on Your Sales Team”
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