How would you react if you opened a marketing email addressed to “Dear shopper?” In this day and age, you’d wonder how healthy the company was to cut such sharp corners. It’s the equivalent of junk mail addressed to “resident.” Wooing today’s consumer requires personalization. Technological advances mean little on their own — it’s howContinueContinue reading “The Importance of Personalization for Customer Experience”
Tag Archives: Business
AARRR Growth Funnel
Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical,ContinueContinue reading “AARRR Growth Funnel”
What to Know About Your Holiday Season Employees
While holiday hiring in the U.S. for this upcoming season is the lowest since 2008, many businesses have already hired or plan to engage seasonal help. What does seasonal hiring mean for your business? What are the rules for setting pay and hours worked? Minimum wage and overtime laws apply to holiday workers. This meansContinueContinue reading “What to Know About Your Holiday Season Employees”
How Do I Reimburse Myself From the Business? When Does An Accountable Plan Come Into Play?
“I paid for business items personally, how do I get those recorded in the business?” “I have some items that are both business and personal mix. How do I report those? Should I run them through the business or should I run them personally and reimburse myself?” Questions like these are something we hear fromContinueContinue reading “How Do I Reimburse Myself From the Business? When Does An Accountable Plan Come Into Play?”
How Can Business Owners Assess the Market and Determine if It’s a Good Time to Sell?
Selling a business can be challenging. After all, you have likely worked many years to get it where it is today. Consider all the times you skipped vacation to meet customer demand or the sacrifices you made to keep it running. However, now that you are thinking about selling your business, it’s vital to understandContinueContinue reading “How Can Business Owners Assess the Market and Determine if It’s a Good Time to Sell?”
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