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(A deep-dive guide for service-based solopreneurs) If your inbox has ever stared back at you like, “Well? What now?” — this is your map. A thoughtful lead nurturing email strategy turns new subscribers into warm conversations, booked discovery calls, and paying clients—without chaining you to your ESP all day. This playbook walks you step-by-step throughContinueContinue reading “Lead Nurturing Email Strategy Playbook”

 “Happy Friday” is  ranked as one of the worst ways to begin an email and it is also one of the worst ways to end a piece of correspondence.  While “Happy Friday” may seem like a friendly send-off to colleagues as they approach the weekend, it can easily offend for many reasons. Here are three excellent reasonsContinueContinue reading “Why you shouldn’t use ‘Happy Friday’ in an email”