Exploring how tiny changes in a product lead to substantial increases in conversionThe Leaky FunnelOne lesson I’ve had to relearn repeatedly over the years is that, often times, hard things can be made easier by simply reframing how you approach them. This past week, in reflecting on the consumer tech products I’ve built, I was ableContinueContinue reading “Compounding Improvements”
Category Archives: Veteran Owned
The Power of a Proactive SEO Strategy for Law Firms
It’s always good advice to stay focused on your own path. But when it comes to marketing your law firm, particularly SEO, ignoring your competitors’ moves can actually hinder your success. Imagine you’d been steadily ranking in search results…when suddenly, your position takes a hit. It could be a new algorithm tweak affecting your visibility,ContinueContinue reading “The Power of a Proactive SEO Strategy for Law Firms”
Amex Platinum Military Reservist, National Guard, Title 10, Title 32
Title 32 and Title 10 National Guard can receive American Express Military Lending Act and Servicemember Civil Relief Act benefits including annual fee waivers on their credit cards, such as The Platinum Card® from American Express. Here is an email I received March 29, 2020: Spencer,Thanks for putting this web site together, lots of goodContinueContinue reading “Amex Platinum Military Reservist, National Guard, Title 10, Title 32”
10 Branding Exercises to Define Your Brand Message
When was the last time you took a fresh look at your brand and your marketing message to define your company? It may seem like yesterday that you were struggling with identifying your ideal customer and exactly what makes your business or product or service unique, but it’s probably been longer than you realize. I’veContinueContinue reading “10 Branding Exercises to Define Your Brand Message”
Skiplagging and fairness
A direct flight from New York to Charlotte can be more expensive than a longer flight from New York to Miami that stops in Charlotte. It only makes sense if you understand that flight distance is only one price factor. For example, airlines charge travelers more for the convenience of a direct flight, just becauseContinueContinue reading “Skiplagging and fairness”
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