Effective marketers know the “trinity” of a good media strategy is effectively communicating your story across the intersection of three distinct media channels: owned media, paid media and earned media. This post will demystify these channels for you, to ensure you are effectively marketing across all three.Owned MediaOwned media is exactly what it sounds like,ContinueContinue reading “Lesson #354: Owned, Paid and Earned Media Channels”
Category Archives: Veteran Owned
Your Startup Efficiency Checklist
By Liam Nolan, Head of Growth at Founders Factory 1. Perfect your customer targeting Truly knowing your customer has never been more important. The less well you understand your target audience, the broader your product will be—and no matter how good your creative is, you’re wasting money. Getting to know your customer really fits intoContinueContinue reading “Your Startup Efficiency Checklist”
A foe of faux: Spotting leadership “deepfakes”
A “deepfake” is a video, speech, soundbite or image that appears real but isn’t. It’s one of the unfortunate byproducts of the increasing capabilities of artificial intelligence that we will have to deal with. McKee But it doesn’t require artificial intelligence to generate deepfakes; natural (human) intelligence has been doing it for years. How elseContinueContinue reading “A foe of faux: Spotting leadership “deepfakes””
Best Credit Cards for Military 2023 | 15+ Cards for Active Duty
The best credit cards for military families are the premium luxury travel cards from American Express and Chase. Chase cards offer military servicemembers Military Lending Act benefits, including annual fee waivers for active duty and military spouses on all personal Chase credit cards. Read this article for details on the American Express benefits for youContinueContinue reading “Best Credit Cards for Military 2023 | 15+ Cards for Active Duty”
Top One-Person Business Owners Quit These Things (Using These Strategies)
Failed one-person business owners are tight arses.Image Credit-MidjourneyNew one-person business owners are having babies.Every day a one-person business owner gives birth (thanks to their example) to another person who migrates from the old economy to the new one that exists on the internet without borders or passports.I am one of those people. I own a one-person businessContinueContinue reading “Top One-Person Business Owners Quit These Things (Using These Strategies)”
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