The Importance of Personalization for Customer Experience

How would you react if you opened a marketing email addressed to “Dear shopper?” In this day and age, you’d wonder how healthy the company was to cut such sharp corners. It’s the equivalent of junk mail addressed to “resident.” Wooing today’s consumer requires personalization. Technological advances mean little on their own — it’s howContinueContinue reading “The Importance of Personalization for Customer Experience”

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