Category Archives: Entrepreneur

Leadership and perspective are linked to one another, so much so that they are often equated as if to suggest that not only is perspective valuable, but that somehow, leaders come by it by default. For example, we assume those at the top possess perspective their followers don’t or can’t by position alone. Yet, inContinueContinue reading “To gain the power of perspective, go deep not just wide”

Image Created via Microsoft Designer The average manager must make copious decisions daily, so you must guard your cognitive function to ensure all those choices are well thought out. Mental clarity and focus are more straightforward when a supportive team sets you up for success. Here is a closer look at decision fatigue and waysContinueContinue reading “How Leaders Can Protect Their Cognitive Resources from Decision Fatigue”

@mjessier If you’ve dabbled in the realm of digital marketing, chances are you’ve encountered the powerful tool that is Google Ads. It’s like a bustling marketplace where businesses bid for the attention of potential customers, hoping to strike gold with their ads. But amidst the flurry of data and metrics, two terms often cause confusion:ContinueContinue reading “Decoding Google Ads Metrics: Understanding Target CPA vs. Target ROAS”

Winning the talent war isn’t about finding the right employees. You already have the right employees. They are just waiting to be engaged, empowered and leveraged. If you’re wondering how your organization is going to find its next rising stars in leadership, don’t have them rely on recruiters to identify outside talent when top talentContinueContinue reading “Release the untapped potential of your female leaders “