Shopify Merchants Achieve Record $14.6B in Sales Black Friday and Cyber Monday Weekend

Small business owners across the globe may want to take note of a remarkable trend: during the recent Black Friday Cyber Monday (BFCM) weekend, Shopify merchants collectively achieved a groundbreaking $14.6 billion in sales. This marks a 27% increase compared to last year, showcasing the growing opportunities for independent businesses. As Shopify reports, over 81ContinueContinue reading “Shopify Merchants Achieve Record $14.6B in Sales Black Friday and Cyber Monday Weekend”

7 Free Marketing Calendar Templates to Enhance Campaign Planning

If you’re looking to improve your campaign planning, consider using free marketing calendar templates. These templates, including options for social media, SEO strategies, and email marketing, help organize your efforts efficiently. They provide a structured way to track activities, ensuring your team collaborates effectively. By implementing these resources, you can streamline workflows and boost accountability.ContinueContinue reading “7 Free Marketing Calendar Templates to Enhance Campaign Planning”

PepsiCo to cut prices and 20% of products under a new deal

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday. The Purchase, New York-based company, which makes Cheetos, Tostitos, and other Frito-Lay products as well as beverages, said it will cut nearly 20% of its product offerings by early next year. PepsiCo said it will use theContinueContinue reading “PepsiCo to cut prices and 20% of products under a new deal”

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