Category Archives: Business

Most solopreneurs make the mistake of trying to serve everyone and end up standing out to no one. In this short and punchy episode of The Aspiring Solopreneur, Carly and Joe dive into one of the most overlooked steps in building a successful solo business: positioning. They break down why niching down isn’t limiting, butContinueContinue reading “263. [Re-Release] Why Nobody Notices Your Solo Business (and How to Fix It)”

The chain set a goal for 2025. Then it changed its mind. source https://www.inc.com/minda-zetlin/kroger-just-broke-its-own-promise-its-a-lesson-in-what-not-to-do/91287950

These psychologists’ tips on the best way to read to kids can help foster a lifelong enthusiasm for books.  source https://www.inc.com/jessica-stillman/how-to-read-to-your-kids-so-theyll-learn-to-love-books-according-to-psychology/91287397

** NEEDS JUSTIN POT BYLINE ** Have you ever opened your favorite music-streaming app and wondered why all your playlists have the same five songs? It can be annoying, even if they happen to be five songs you’re really into right now. And, make no mistake, they will be five songs you’re really into rightContinueContinue reading “2 tools to break free from Spotify’s stale music playlists”

When I was a product marketing leader for a corporate regional bank, I found myself getting annoyed during an all-day strategy meeting. My frustration came from hearing the same voices, sharing the same old ideas. I wondered why other people, especially the women in the room, weren’t speaking up. I remember thinking, “Well, you could beContinueContinue reading “The hidden bias that keeps smart people quiet”