Category Archives: Business

After working with countless startups, investor Ben Horowitz shares the qualities he thinks make for a good leader. source https://www.inc.com/chris-morris/andreessen-horowitz-co-founder-says-avoid-3-leadership-mistakes/91278426

In the tournament of pop culture—an arena increasingly obsessed with charts, data, and stat lines—Taylor Swift has, by most measures, already emerged the victor.  In her nearly two decades in the public eye, she has become a billionaire by engineering one of the most dependable fan bases on the planet: a legion willing to buyContinueContinue reading “How Taylor Swift is turning the NFL’s mass-media machine into a a pipeline for new male fans”

As 2025 comes to an end, it seems we’re all worn out. source https://www.inc.com/kit-eaton/2025-was-exhausting-glassdoors-word-of-the-year-made-it-official/91278239

There’s a statistic that’s been making the rounds for the better part of a decade that says the average person is exposed to about 10,000 ads every day. This has always sounded a tad suspect, as it amounts to an ad every six seconds of our waking day (it has since been debunked). But maybeContinueContinue reading “AI advertising slop is on the rise. The cure? The STFU brand strategy”

CNBC and its sister networks, including USA, Golf Channel, and E!, are spinning off from their former parent company Comcast NBCUniversal to form a new publicly traded company called Versant. As part of the new company, some of the brands in the portfolio have to rebrand to get rid of NBC’s iconic Peacock mark, CNBCContinueContinue reading “CNBC replaces its peacock with . . . a triangle”