Dos Equis brings back the Most Interesting Man—and bets nostalgia still sells beer

The Most Interesting Man is set to make a return to television. In a marketing push that kicks off with a new 60-second spot airing on ESPN during the College Football Championship Game, Heineken’s Dos Equis has rehired Jonathan Goldsmith to play the Most Interesting Man, closing the ad with a familiar, iconic line. “IContinueContinue reading “Dos Equis brings back the Most Interesting Man—and bets nostalgia still sells beer”

Business Insider execs hoping for a reset

Oliver Darcy of Status writes about how Business Insider executives gave the staff Thursday an overview of its performance and its plans for the coming year. Darcy reports, “The candor suggested Peng is hoping for a reset in 2026. And, by most accounts, she and her leadership team were quite forthcoming on Thursday, doing little toContinueContinue reading “Business Insider execs hoping for a reset”

WSJ editor Tucker signs new deal

Wall Street Journal editor-in-chief Emma Tucker was recently re-upped in a multi-year deal by News Corp., reports Lachlan Cartwright of Breaker. Cartwright reports, “Meanwhile, Publisher and CEO of Dow Jones, the ‘No Drama Dutchman’ Almar Latour, is in the midst of re-negotiating his own contract with News Corp CEO Robert Thomson. If a deal isn’t eventually inked, Thomson,ContinueContinue reading “WSJ editor Tucker signs new deal”

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