Category Archives: Business

The social media platform is forcing marketers to cut back on a tactic its head Adam Mosseri has increasingly discouraged. source https://www.inc.com/annabel-burba/a-new-instagram-rule-could-change-how-brands-market-themselves/91281121

For most of my career at L’Oréal, I sold confidence in a tube: lipstick. But lipstick isn’t just about applying color to your lips. It’s about identity. Ritual. Power. Beauty has never been superficial. It’s always been about self-esteem, self-confidence, and self-expression, knowing that how you’re feeling inside is reflected on the outside. Today, theContinueContinue reading “The next big opportunity for health and beauty brands”

How failing forward can help an entrepreneur succeed source https://www.inc.com/royce-carter/the-unwritten-path-that-built-my-resilience/91281622

If you’re thinking of buying your kid a talking teddy bear, you’re likely envisioning it whispering supportive guidance and teaching about the ways of the world. You probably don’t imagine them engaging in sexual roleplay—or giving advice to toddlers about how to light matches. Yet that’s what consumer watchdog the Public Interest Research Group (PIRG)ContinueContinue reading “When AI-powered toys go rogue”

Content marketing strategies play a vital role in how brands communicate with their audiences. By examining top examples, you can identify effective techniques that drive engagement and build loyalty. From Spotify‘s data-driven insights to Duolingo‘s humorous TikTok presence, each strategy offers unique lessons. Airbnb improves user experience through personalized quizzes, whereas Warby Parker builds authorityContinueContinue reading “Top 5 Content Marketing Strategy Examples”