Category Archives: Business

Customized interactions are customized experiences that cater to individual customer preferences and needs. In a market where over 70% of consumers expect personalization, it’s crucial for brands to connect meaningfully with their audience. These interactions can markedly increase revenue and customer loyalty. Comprehending how businesses implement personalized strategies can provide valuable insights, making it importantContinueContinue reading “What Are Personalized Interactions and Why Matter?”

I’ve done it, you’ve done it, we’ve all done it. With the best of intentions, we set big goals for our future: get a work promotion, lose 20 pounds, run a marathon. And too often, we give up a few months later, realizing we bit off more than we could chew. Why? We get enamoredContinueContinue reading “You can’t reach a goal without a plan”

Ketchup-inspired luggage. Soap based on the characters from Stranger Things. A hot sauce energy drink. These are just a few of the brand collaborations that we’ve seen in 2025—and it’s safe to say that all’s not well in the world of brand partnerships. A few years ago, the art of the brand collab most oftenContinueContinue reading “The 5 weirdest brand partnerships from 2025 prove collabs have lost the plot”

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up toContinueContinue reading “7 CEOs share their New Year’s resolutions”

The AI race may be digital, but the frontlines of its marketing wars are in the real world. source https://www.inc.com/marty-swant/the-surprising-advertising-strategy-ai-companies-are-investing-in-to-stand-out/91281145