The Financial Times is launching an advertising campaign using the slogan “For the Why” to boost subscriptions. The campaign was developed with creative agency New Commercial Arts. “For The Why” positions the FT as the destination for readers who want more than headlines — those seeking deeper, critical analysis and expert interpretation of not justContinueContinue reading “FT starts ad campaign to boost subscriptions”
Category Archives: Business
Your dog’s dinner might have a bigger impact on the climate than your own
Dog owners have a lot of choices nowadays when it comes to picking out pet food for their pup. Dry kibble or wet? Beef or chicken? Frozen, fresh, or raw? Brands even boast “human-grade” ingredients and grain-free recipes. If you have a dog, your decision may be focused on nutrients, or maybe price. But oneContinueContinue reading “Your dog’s dinner might have a bigger impact on the climate than your own”
What Companies that Excel at Strategic Foresight Do Differently
Insights based on a survey of 500 organizations. source https://hbr.org/2026/01/what-companies-that-excel-at-strategic-foresight-do-differently
The Custom Quote Is a Lie Service Businesses Tell Themselves
I tracked 5,500 service businesses and $30 million in transactions. What I found is surprising. source https://www.inc.com/rumaiza-ali/the-custom-quote-is-a-lie-service-businesses-tell-themselves/91285044
Before AI Can Answer Your Questions, Someone Has to Train It
Scale AI, Surge AI, and the billion-dollar gig-work industry shaping everything from chatbots to self-driving cars source https://www.inc.com/inc-video/before-ai-can-answer-your-questions-someone-has-to-train-it/91279221
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