Category Archives: Business

Leaders need a moral compass to ensure they keep truth as their ultimate north star. source https://www.inc.com/tim-elmore/why-ethics-must-supersede-the-longing-for-growth-at-any-cost/91284003

We’ve had branded entertainment since Procter & Gamble invented soap operas back in the 1930s. But today, brands are forced to diversify the ways in which they gain and hold our attention. It’s no longer as viable or effective to depend on traditional paid media tools.  Innovative marketers are increasingly investing in content and experiencesContinueContinue reading “Branded entertainment will just be entertainment in 2026”

You can’t build culture by decree. Rules work only when they’re co-authored, clearly explained, and allowed to evolve. source https://www.inc.com/entrepreneurs-organization/the-leadership-mistake-that-turns-rules-into-resentment/91284875

Detective Mike McCaffrey laughs when I ask if they busted the door down. Maybe I’ve seen too many movies. Normally, he says, they would. But in this instance, it’s not the ticket scam perpetrator’s residence. It’s his mother’s. So, in this high-rise apartment building on 96th Street in Manhattan, he simply knocks. The mother answers,ContinueContinue reading “Digital ticketing was supposed to stop fraud, but ticket scams have gotten worse—just ask Taylor Swift “

In this week’s Ethics column, a leader writes, “I sucked this year.” source https://www.inc.com/minda-zetlin/ethics-i-had-a-bad-year-and-my-direct-report-had-to-do-part-of-my-job-should-i-apologize/91286355