What Is a Loyalty Platform and How Can It Benefit Your Business?

A loyalty platform is a technological solution that helps businesses manage customer loyalty programs effectively. By tracking customer interactions and program success in real-time, it connects with multiple sales channels like POS and e-commerce. This system not merely promotes customer retention but additionally provides insights into buying behaviors, which can refine your marketing strategies. ComprehendingContinueContinue reading “What Is a Loyalty Platform and How Can It Benefit Your Business?”

Why prediction markets may be bad for your wallet—and your mental health

Prediction markets are all the rage right now. Weekly trading volume on prediction platforms just surpassed $2 billion, and apps like Polymarket are being treated as the “next big thing” in consumer finance and entertainment. These platforms are designed to gamify uncertainty by exploiting the same cognitive biases as gambling and day-trading, quietly pushing usersContinueContinue reading “Why prediction markets may be bad for your wallet—and your mental health”

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