Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic operating system. source https://www.inc.com/robin-landa/the-psychology-behind-brand-archetypes-and-how-they-fuel-business-growth/91286243
Category Archives: Business
I Own a Small Business — and I’d Still Choose a Big Company for This Job
In some cases, going to a larger company is a better experience than working with a small business. source https://www.entrepreneur.com/growing-a-business/i-own-a-small-business-and-id-still-choose-a-big/501701
Why Staying Neutral Could Cost Your Company Millions — and How to Avoid It
The old crisis playbook is dead — today’s leaders must move fast, take clear positions and build trust with the stakeholders who determine their success. source https://www.entrepreneur.com/growing-a-business/why-staying-neutral-could-cost-your-company-millions/500812
Why Investors Are Looking Beyond Silicon Valley for Fintech Opportunities
Silicon Valley shaped fintech for a decade, but the next wave of global innovation is emerging elsewhere. source https://www.entrepreneur.com/science-technology/fintech-is-evolving-and-investors-should-pay-attention/500854
What will define 2026, according to leaders in space, healthcare, and AI
Back in November, Fast Company and Johns Hopkins partnered for the first-ever World Changing Ideas Summit in Washington, DC, an event that convened leaders across business and academia to engage with the ideas and innovations reshaping the future. Knowing we were heading into a new year that undoubtedly is bringing new challenges to every industry,ContinueContinue reading “What will define 2026, according to leaders in space, healthcare, and AI”
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