Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a “Mattress Comfort Scale” running from 1 (soft) to 10 (firm), followed by the message that if your firmness preference is at either end, this mattress is not for you. Wait . . . what? AContinueContinue reading “How exclusionary ads can win over the right customers”
Category Archives: Business
The Unexpected Way Podcasting Made Me a Better Leader and Decision-Maker
Running several podcasts revealed gaps in my own decision-making and became one of the most valuable forms of leadership training I did not expect. source https://www.entrepreneur.com/growing-a-business/the-unexpected-way-podcasting-made-me-a-better-leader/500666
Walmart Teams Up With Google’s Gemini to Let Shoppers Buy With AI
The retail giant is integrating Google’s AI assistant as the race heats up to control how Americans shop online. source https://www.entrepreneur.com/business-news/walmart-teams-up-with-googles-gemini-to-let-shoppers-buy/501813
Polymarket’s Latest Big Integration Draws Backlash
The prediction market platform’s partnership with the Golden Globes sparked negative comments online. source https://www.inc.com/ava-levinson/polymarket-golden-globes-backlash/91286910
Why ‘Diary of a CEO’ Host Steven Bartlett Hired Someone With Zero Experience
The podcast host makes the case for a “personality hire.” source https://www.inc.com/leila-sheridan/steven-bartlett-hired-employee-no-experience/91287069
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