It’s the Copy Stupid! How to Write a Brochure that Actually Sells

If you want to increase sales you need to know how to write a brochure. These tips go beyond the basics. You’ve got 7 seconds to make an impression. Sure, a flashy brochure design might turn heads, but what’s going to keep them hooked? Spoiler alert: It’s the words on the page. Photo by BenContinueContinue reading “It’s the Copy Stupid! How to Write a Brochure that Actually Sells”

Ethical Thinking and Decision Making for Leaders (Part 6)

By Linda Fisher Thornton This series has explored 5 important leadership spheres of Ethical Thinking and Decision Making.  Here’s a summary within a checklist that will help you apply all 5 to your daily choices. Each header below is linked to a post that explains a different aspect of Ethical Thinking and Decision Making. WhenContinueContinue reading “Ethical Thinking and Decision Making for Leaders (Part 6)”

Steal These 5 Psychology Tricks to Improve Your Leadership

It’s important as a leader to constantly be learning and improving your skills. One way to do this is to leverage the latest research in psychology to better understand your leadership. Here are 5 psychology tricks that you can steal to improve your leadership: Use the power of positive reinforcement: Positive reinforcement is a powerfulContinueContinue reading “Steal These 5 Psychology Tricks to Improve Your Leadership”

Kiddie Tax Explained: A Comprehensive Guide for Parents

Parents need to be aware of the Kiddie Tax, a provision that was instituted in the United States to prevent parents from taking advantage of their children’s tax-free status. The tax affects minors’ unearned income and can have significant financial consequences for their families. In this blog post, we’ll explain what the Kiddie Tax is, howContinueContinue reading “Kiddie Tax Explained: A Comprehensive Guide for Parents”

5 Reasons to Use Customer Surveys

Not only are customers always right, they always know best about your product or service. At the end of the day, customers drive the value, benefit, and worthiness of your product or service and your overall brand. Knowing what pleases your customers, what they like, and what satisfies their needs is crucial for the long-termContinueContinue reading “5 Reasons to Use Customer Surveys”

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