Current Market Trends in Veteran-Owned Businesses in the United States

Here’s an analysis of the current market trends in veteran-owned businesses in the United States, along with opportunities, threats, and strategies to leverage or mitigate them: 1. Opportunities: – Government Contracts: The U.S. government has set goals to award a certain percentage of contracts to veteran-owned businesses, creating significant procurement opportunities. Registering with the DepartmentContinueContinue reading “Current Market Trends in Veteran-Owned Businesses in the United States”

Benefits of Veteran-Owned Businesses

Veteran-owned businesses play a significant role in the current market landscape. They bring unique skills, experiences, and perspectives, which can lead to both opportunities and challenges. Here’s an analysis of the current market trends in veteran-owned businesses, along with some recommendations and resources: 1. Opportunities: – Government Support: Federal and state governments offer various programs,ContinueContinue reading “Benefits of Veteran-Owned Businesses”

Get Better Engaging Audiences With Video

The three-second rule. Do you know how to win over your audience with video content in three seconds? Since the days of the first motion pictures, humans have been obsessed with videos. Now, our hunger for the latest Netflix series is insatiable, and we spend hours upon hours flicking through videos on social media channelsContinueContinue reading “Get Better Engaging Audiences With Video”

Lesson #354: Owned, Paid and Earned Media Channels

 Effective marketers know the “trinity” of a good media strategy is effectively communicating your story across the intersection of three distinct media channels: owned media, paid media and earned media.  This post will demystify these channels for you, to ensure you are effectively marketing across all three.Owned MediaOwned media is exactly what it sounds like,ContinueContinue reading “Lesson #354: Owned, Paid and Earned Media Channels”

Your Startup Efficiency Checklist

By Liam Nolan, Head of Growth at Founders Factory 1. Perfect your customer targeting Truly knowing your customer has never been more important. The less well you understand your target audience, the broader your product will be—and no matter how good your creative is, you’re wasting money. Getting to know your customer really fits intoContinueContinue reading “Your Startup Efficiency Checklist”

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