Veterans Support Syndicate

What is Semantic SEO?

A single keyword focus isn’t enough if you want your law firm to get seen at the top of a Google search. Google’s used semantic analysis to get better and better at returning relevant search results. And marketers who have embraced semantic search for their clients have leapfrogged over competitors by focusing on consumer languageContinueContinue reading “What is Semantic SEO?”

The Good and the Bad of Using AI to Create Content

Today, anyone (including me) can figure out how to use ChatGPT (Open AI) to create content. It can produce blogs, marketing materials, video scripts, and more. This generative AI tool is free and can be helpful. But there are some serious issues to note. Here’s my take on how I’ve been using it and whatContinueContinue reading “The Good and the Bad of Using AI to Create Content”

Investigating why crowdfunding does not work well for social impact initiatives

You’ve seen it online: crowdfunding for just about any purpose you can imagine. From artists trying to fund a project to individuals trying to pay a difficult health care bill, thousands have used sites like Go Fund Me to reach a financial goal. Globally, crowdfunding is $1.1 billion dollar market, with average campaigns reaching $8KContinueContinue reading “Investigating why crowdfunding does not work well for social impact initiatives”

It’s the Copy Stupid! How to Write a Brochure that Actually Sells

If you want to increase sales you need to know how to write a brochure. These tips go beyond the basics. You’ve got 7 seconds to make an impression. Sure, a flashy brochure design might turn heads, but what’s going to keep them hooked? Spoiler alert: It’s the words on the page. Photo by BenContinueContinue reading “It’s the Copy Stupid! How to Write a Brochure that Actually Sells”

10 Key Lessons for Entrepreneurs from the House that Cheese Built

IT ALL STARTED with cheese. Miguel Leal didn’t start out wanting to make cheese. He was just looking for a “job that would help me survive the disaster of my father’s death and the mess I’d made of my own education and life so far.” Cheese found him. Learning all he could from the cheeseContinueContinue reading “10 Key Lessons for Entrepreneurs from the House that Cheese Built”