Winning Isn’t Everything, But Getting To #1 On Google Just Might Be

Image Credit: CC0 License Ranking highly on Google is now essential to business success. After all, securing one of Google’s top spots is going to make you easier to find, add legitimacy to your offerings, and generally set you in the best stead for turning leads into sales.While most businesses understand this, there are stillContinueContinue reading “Winning Isn’t Everything, But Getting To #1 On Google Just Might Be”

The New York Pay Disclosure Mandate for Job Ads Starts September 17

On Dec. 21, 2022, New York State (NYS) enacted a new law (Senate Bill 9427A) that requires employers seeking workers in the state to include the pay or range of pay in job ads. The state then amended the new law, on March 3, 2023, to clarify which jobs and advertisements will be affected. TheContinueContinue reading “The New York Pay Disclosure Mandate for Job Ads Starts September 17”

The Complexity Tax is Much More Painful Than You Think

When you build a thing, you can always make it more complicated with the hope of making it better.Image: PexelsMaking your product or service more complicated allows you to try to solve more potential user problems, which hopefully anticipates the user’s needs and leads to a great product.The main question is, when is this complexity worth it?If youContinueContinue reading “The Complexity Tax is Much More Painful Than You Think”

How to Fuel Your Startup’s Growth Engine

Image: Created by authorTo keep close to the startup community, I chat with founders often. I’ll frequently get asked about what growth is, how you apply it to startups, and when you should focus on it. So to help with those conversations, I put together a quick “Growth 101” doc to answer some of the mostContinueContinue reading “How to Fuel Your Startup’s Growth Engine”

Communication Breakdown: Navigating Toxic Workplaces in SAAS and Cybersecurity

@jefflssantos Imagine that you are a tightrope walker, gliding deftly on a narrow line high above the hustling and bustling city below. On one side of that line lies innovation, and on the other side is the ever-looming prospect of burnout and toxic communication settings. That line is the balance that SAAS and cybersecurity workersContinueContinue reading “Communication Breakdown: Navigating Toxic Workplaces in SAAS and Cybersecurity”

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