Pepsi layoffs: Here’s the biggest clue that job cuts are coming as PepsiCo looks to ‘right-size’ workforce

Layoffs have hit American workers hard in 2025, particularly in the government and tech sectors. Already this year, well over a million jobs have been lost due to layoffs—and unfortunately, it doesn’t look like a cessation of job cuts is on the horizon. Reports say that beverage and snack giant PepsiCo is the latest majorContinueContinue reading “Pepsi layoffs: Here’s the biggest clue that job cuts are coming as PepsiCo looks to ‘right-size’ workforce”

Grow Your Business with the Marketing Hourglass Framework

Grow Your Business with the Marketing  Hourglass Framework written by John Jantsch read more at Duct Tape Marketing I created the Marketing Hourglass after years of working with small businesses that felt overwhelmed by disjointed tactics. Agencies chased big budgets and flashy campaigns, while consultants dropped in and out without leaving a sustainable system. I believedContinueContinue reading “Grow Your Business with the Marketing Hourglass Framework”

What Are FDD Franchise Documents and Their Importance?

If you’re considering a franchise opportunity, comprehension of the Franchise Disclosure Document (FDD) is vital. This legal document lays out fundamental information about the franchise, including the franchisor’s background, fees, and obligations. It’s designed to help you make informed decisions, with a mandatory 14-day review period to assess everything carefully. Knowing what’s in the FDDContinueContinue reading “What Are FDD Franchise Documents and Their Importance?”

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