Marketing Strategy for a Shipping Business: A Beginner’s Guide

Marketing any type of business has its fair share of challenges, especially taking into account that there are an estimated 334 million companies worldwide.  Marketing a shipping business can be even more challenging. As a shipping company, your goal is to reach an international audience, and to do that, you have to move online andContinueContinue reading “Marketing Strategy for a Shipping Business: A Beginner’s Guide”

3 tips to increase your ability to become more resilient

Resilience is frequently defined as our ability to bounce back from hardship like rubber bands that pop back to our original shape after being stretched. Likewise, most solutions imply that inspirational quotes, hand-holding, and large doses of sympathy will help us work our way back to some form of our old self.  This attitude trivializesContinueContinue reading “3 tips to increase your ability to become more resilient”

Embracing the power of sub-optimization

Today’s workplace — and the world in general — is all about optimization. Our phone apps allow us to order a cup of coffee, weekly groceries and more for quick pick-up, sometimes without even exiting our cars. We try to keep up with the speed of business by scheduling back-to-back-to-back meetings with little time toContinueContinue reading “Embracing the power of sub-optimization”

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