How Taylor Swift is turning the NFL’s mass-media machine into a a pipeline for new male fans

In the tournament of pop culture—an arena increasingly obsessed with charts, data, and stat lines—Taylor Swift has, by most measures, already emerged the victor.  In her nearly two decades in the public eye, she has become a billionaire by engineering one of the most dependable fan bases on the planet: a legion willing to buyContinueContinue reading “How Taylor Swift is turning the NFL’s mass-media machine into a a pipeline for new male fans”

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