How Taylor Swift is turning the NFL’s mass-media machine into a a pipeline for new male fans

In the tournament of pop culture—an arena increasingly obsessed with charts, data, and stat lines—Taylor Swift has, by most measures, already emerged the victor.  In her nearly two decades in the public eye, she has become a billionaire by engineering one of the most dependable fan bases on the planet: a legion willing to buyContinueContinue reading “How Taylor Swift is turning the NFL’s mass-media machine into a a pipeline for new male fans”

AI advertising slop is on the rise. The cure? The STFU brand strategy

There’s a statistic that’s been making the rounds for the better part of a decade that says the average person is exposed to about 10,000 ads every day. This has always sounded a tad suspect, as it amounts to an ad every six seconds of our waking day (it has since been debunked). But maybeContinueContinue reading “AI advertising slop is on the rise. The cure? The STFU brand strategy”

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