The next big opportunity for health and beauty brands

For most of my career at L’Oréal, I sold confidence in a tube: lipstick. But lipstick isn’t just about applying color to your lips. It’s about identity. Ritual. Power. Beauty has never been superficial. It’s always been about self-esteem, self-confidence, and self-expression, knowing that how you’re feeling inside is reflected on the outside. Today, theContinueContinue reading “The next big opportunity for health and beauty brands”

When AI-powered toys go rogue

If you’re thinking of buying your kid a talking teddy bear, you’re likely envisioning it whispering supportive guidance and teaching about the ways of the world. You probably don’t imagine them engaging in sexual roleplay—or giving advice to toddlers about how to light matches. Yet that’s what consumer watchdog the Public Interest Research Group (PIRG)ContinueContinue reading “When AI-powered toys go rogue”

Top 5 Content Marketing Strategy Examples

Content marketing strategies play a vital role in how brands communicate with their audiences. By examining top examples, you can identify effective techniques that drive engagement and build loyalty. From Spotify‘s data-driven insights to Duolingo‘s humorous TikTok presence, each strategy offers unique lessons. Airbnb improves user experience through personalized quizzes, whereas Warby Parker builds authorityContinueContinue reading “Top 5 Content Marketing Strategy Examples”

Your Guide to Successful Donor Meetings [+ Checklist]

Donor meetings, while intimidating, are a key part of building stronger relationships and lasting partnerships with supporters of all sizes. You might secure that last gift you need simply by meeting with the right donors at the right time – and using the right strategy. I’ll walk you through the best practices for your nextContinueContinue reading “Your Guide to Successful Donor Meetings [+ Checklist]”

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