2026 will be the year marketers rediscover the basics

In December 2024, our survey with Harris Poll asked B2B marketers to share their top areas for investment in 2025. Artificial intelligence tools were at the top of the list. It also wasn’t surprising to see the AI architects named Time magazine’s Person of the Year as the ripple effects of the technology continue acrossContinueContinue reading “2026 will be the year marketers rediscover the basics”

7 Inspiring Business Examples That Boost Strategy

In today’s competitive environment, effective business strategies can set successful companies apart. Consider how Best Buy transformed its stores into mini warehouses to improve customer experience, or how Nike‘s pricing strategy capitalizes on brand loyalty. Each of these seven examples illustrates unique approaches that nurture growth and adaptability. Comprehending these strategies is essential for anyoneContinueContinue reading “7 Inspiring Business Examples That Boost Strategy”

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