Lego is obsessed with nostalgia. So is everyone else

Lego has a nostalgia problem. I do, too. Like Hollywood and its eternal cycle of remakes, the Danish company has found a bottomless treasure pot full of GenX and Gen Z people willing to burn their credit cards to turn their golden memories into bricks. By my count, 2025 alone brought a record-setting 16 setsContinueContinue reading “Lego is obsessed with nostalgia. So is everyone else”

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