3 ethical AI questions every brand leader should be asking

Six years ago, the commercial production process for Fortune 500 companies, tech innovators, and global giants meant six-figure budgets, and months of research, scripting, and voice actor castings. Every campaign was a marathon of design thinking and strategic storytelling. Today, however, with the help of AI tools, those very steps can unfold in a fractionContinueContinue reading “3 ethical AI questions every brand leader should be asking”

Why is Sprinkles Cupcakes closing? TikTok critics focus their ire on private equity as beloved bakery folds

Sprinkles Cupcakes, the company known for its sweet treats and iconic cupcake ATMs, is no more. Candace Nelson, the company’s founder, ended 2025 by confirming that all Sprinkles locations were shutting down as of December 31. In a video shared to Instagram and TikTok, Nelson said, “This isn’t how I thought the story would go.ContinueContinue reading “Why is Sprinkles Cupcakes closing? TikTok critics focus their ire on private equity as beloved bakery folds”

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