Author Archives: Veterans Support Syndicate

In my forthcoming book, Branding as a Cultural Force: Purpose, Responsibility, and Resonance, I provide a framework to help small companies deliver on their word. source https://www.inc.com/robin-landa/the-brand-promise-that-builds-your-business/91277135

And what these findings could mean for you and your business. source https://hbr.org/2026/01/new-research-on-copycat-products-your-pitch-day-dress-code-when-hand-gestures-help-persuasion-and-more

Tiered rewards programs are loyalty initiatives that categorize customers into levels based on their spending or engagement. Typically structured with three to four tiers, these programs offer incentives that increase in value as customers advance. You earn points or milestones to move up, which encourages greater participation and spending. Comprehending how these programs work andContinueContinue reading “What Are Tiered Rewards Programs and How Do They Work?”

Four science-backed ways to make a bigger impact and feel more fulfilled. source https://hbr.org/2026/01/leaders-bring-your-best-self-into-the-new-year

Singles are drowning their Sunday blues with work, which experts warn isn’t necessarily the healthiest coping strategy. In a recent survey of 1,000 singles by Dating.com, 52% of those without a romantic partner said they spend most Sundays alone and 65% say it’s the loneliest day of their week. To cope, 74% say they’ve turnedContinueContinue reading “Single people are more apt to work on Sundays”