Author Archives: Veterans Support Syndicate

In my forthcoming book, Branding as a Cultural Force: Purpose, Responsibility, and Resonance, I provide a framework to help small companies deliver on their word. source https://www.inc.com/robin-landa/the-brand-promise-that-builds-your-business/91277135

And what these findings could mean for you and your business. source https://hbr.org/2026/01/new-research-on-copycat-products-your-pitch-day-dress-code-when-hand-gestures-help-persuasion-and-more

Tiered rewards programs are loyalty initiatives that categorize customers into levels based on their spending or engagement. Typically structured with three to four tiers, these programs offer incentives that increase in value as customers advance. You earn points or milestones to move up, which encourages greater participation and spending. Comprehending how these programs work andContinueContinue reading “What Are Tiered Rewards Programs and How Do They Work?”

Four science-backed ways to make a bigger impact and feel more fulfilled. source https://hbr.org/2026/01/leaders-bring-your-best-self-into-the-new-year

Enhanced tax credits that have helped reduce the cost of health insurance for the vast majority of Affordable Care Act enrollees expired overnight, cementing higher health costs for millions of Americans at the start of the new year.Democrats forced a 43-day government shutdown over the issue. Moderate Republicans called for a solution to save theirContinueContinue reading “Health subsidies officially expired on Jan.1. Millions will see insurance costs skyrocket in 2026”