Every brand needs to be ready for its Maduro Nike tracksuit moment

Brands love to insert themselves into cultural conversations or  piggyback on buzzy current events, a strategy sometimes called newsjacking. But it can happen without seeking, or even wanting, the attention. The borderline absurd virality of a Nike tracksuit evidently worn by Venezuelan President Nicolás Maduro as he was taken into the custody of American captorsContinueContinue reading “Every brand needs to be ready for its Maduro Nike tracksuit moment”

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