Zara has closed hundreds of stores over the last few years, but this budget Inditex fashion brand is rising fast

Few brands have been more associated with the fast-fashion boom of the last two decades than Zara, the flagship apparel chain owned by Spanish clothing giant Inditex SA. It may surprise some consumers to learn, then, that Zara has in fact reduced its global footprint over the last few years since the pandemic.  The brand’sContinueContinue reading “Zara has closed hundreds of stores over the last few years, but this budget Inditex fashion brand is rising fast”

Inside the marketing playbook that made ‘Stranger Things’ impossible to escape

It’s been nearly a decade since Netflix introduced fans to the fictional town of Hawkins, Ind., the Upside Down, Demogorgons, and the Stranger Things universe.  Since 2016, the sci-fi series has become a massive hit for Netflix making it one of the streaming service’s most-watched shows with the fourth season alone amassing over 140.7 millionContinueContinue reading “Inside the marketing playbook that made ‘Stranger Things’ impossible to escape”

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