AI and CRM: Combining Two Powerful Technologies to Grow Your Small Business

Learn how AI integrations for CRM platforms can help sales, marketing, and customer service teams grow your business.

Many small businesses use a customer relationship management (CRM) platform to document every interaction with every customer in one central location. This data helps sales, marketing, and customer service teams improve the customer experience.

By seeing the entire relationship history in one record, your business can identify sales opportunities, record service issues, manage marketing campaigns, and more.

However, tracking all this information is often repetitive and time-consuming — making it the perfect activity for artificial intelligence to handle. As AI becomes more mainstream, businesses of all sizes are able to use this technology to automate and improve CRM tasks.

Here’s how some small businesses are integrating AI and their CRM systems to save time, access data faster, and improve their customer relationship management practice.

How does AI in CRM work?

The combination of artificial intelligence and CRM software is still relatively new, but the integrations have proven to be extremely valuable to growing businesses. Platforms that integrate AI and traditional CRM tools are able to optimize every customer interaction without the need for additional resources and hiring.

“It leverages advanced algorithms, machine learning, and natural language processing to analyze vast amounts of customer data, extract valuable insights, and automate various tasks, thereby streamlining customer relationship management processes,” explained ActiveCampaign.

“At its core, AI CRM software is designed to help businesses build stronger, more personalized relationships with their customers.”

A recent survey by HubSpot found that 81% of participants believe that AI could help them spend less time on manual tasks. In the case of CRM, that could mean data entry, reporting, customer segmentation, and routine outreach could all be handled by AI.

READ MORE 👁️👉🏾 https://www.uschamber.com/co/grow/sales/combining-ai-and-crm-to-grow-your-small-business