Is Video the Most Engaging Content-Type in 2023?

Social media has forever changed how businesses advertise their products and raise brand awareness. These digital platforms have replaced traditional marketing channels, and social media content is the key to modern business success.

There are lots of options when it comes to creating and publishing digital content. So, what should businesses use to reach and engage their audience?

Top Content Types For Engagement

Brands will do with to use images, blog posts, videos, and even audio like podcasts. Let’s look at each of these in detail and discuss why we think videos are the most important for businesses in 2023.

Images

Images have always been important for advertising and marketing purposes. There are countless examples of famous magazine ads and billboards throughout history. This hasn’t changed today; images remain an incredibly useful tool for brands looking to get the word out about their products and services.

However, while magazine and billboard ads still exist, the vast majority of advertising images today are posted on social media platforms, with channels like Facebook and Instagram among the top choices for brands worldwide.

The power of images lies in their simplicity and accessibility. Consumers can look at an image and understand its message in seconds. Well-crafted images can deliver information without the viewer even realising.

Over 3 billion images are posted online daily, many of which will be adverts for products and brands. This is a testament to just how vital images are and how important it is for brands to include them in their marketing strategy.

Did you know images include:

• Photos
• Illustrations
• Infographics
• Vectors

Plus when you want to custom design your images there are AI design tools so you don’t need to be an artist or graphic designer.

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