Why Exhibitions Are Great For Your Business

If you’re a business owner or marketer, you may wonder what success your business can have from exhibiting at trade shows. If statistics are anything to go by, trade shows have increased for some time. For example, on @thebusinessshowuk’s Instagram page, you’ll find infographics quoting exciting statistics, including 76% of visitors of B2C and B2B events making new purchasing decisions.

Plus, did you know an attendee’s brand perception is improved by as much as 21% after meeting a business at an exhibition? The in-person connection is the tipping point for higher engagement and conversion.

Critical Advantages of Exhibiting At Trade Shows

This article has compelling reasons why your business can consider exhibiting at trade shows locally and offshore.

Networking

Face-to-face networking works! 71% of SMEs generated business from this method. Exhibitions are great places for growing your contact list. (Display Wizard SME survey). This statistic and more in this article are in this blog by The Great British Business Show.

Trade shows bring together professionals, potential clients, partners, suppliers, and industry experts under one roof. This presents an excellent opportunity for networking, forming valuable relationships, and expanding your business contacts.

Lead Generation

75% of exhibitors predicted a positive future for business shows. This includes better lead generation, brand awareness, and a significant ROI. (Display Wizard Exhibitor Survey).

Trade shows attract genuinely interested attendees in the industry and its products/services. Exhibiting allows you to capture leads and build a database of potential customers who have shown direct interest in what you offer.

Brand Exposure

70% of businesses exhibiting at trade shows generated brand awareness and new leads in 2022. (Display Wizard Exhibitor Survey)

Trade shows provide a platform to showcase your brand, products, and services to a highly targeted audience. This exposure can help increase brand awareness and recognition within your industry.

Product Launches

Smaller businesses can not afford to have dedicated product launches like Apple Inc. However, launching new products at business shows can reach sizeable audiences in person.

Trade shows offer an ideal setting for launching new products or services. The concentrated audience and media presence can help generate buzz and excitement around your offerings.

READ MORE: https://www.businessblogshub.com/2023/09/why-exhibitions-are-great-for-your-business/ https://www.businessblogshub.com